FairPrice Group
Jan 2022-Present
Product Engineer (AI)
Jan 2026 – Present
- Currently building a cross-platform AI chat interface that enables frontline and ops staff to interact with our internal AI agents through a conversational UI.
- Tech: Flutter, Dart, Python, Google ADK
Software Engineer (Web)
Jan 2022 – Dec 2025
- Contributed to the Journey initiative — creating a cohesive omni-channel shopping experience across the FairPrice app and physical stores.
- Shipped campaign tooling that reduced operational costs and improved Time to Market by 90% for digital campaigns.
- Drove web performance improvements resulting in a 35% uplift in Lighthouse score, directly improving customer engagement.
- Contributed to the Personalisation domain — engineered dynamic, data-driven frontend components that served relevant content to our app users.
- Contributed to the Loyalty domain, building rewards and gamified milestone features to drive long-term customer retention.
- Built reusable, accessible UI components for the company's Design System, with detailed documentation that improved developer experience and product consistency.
- Conducted regular code reviews, upholding code quality standards and test coverage across the team.
- Tech: React.js, Next.js, TypeScript, Vite, Storybook, styled-components, Jest, Docker, GCP